TikTok Ads
Ads that stop the scroll.
On TikTok, no video that fails to hold the first two seconds ever wins. Budget will not save it either. Those two seconds are what we work on.
Creative
The range of formats we produce
One kind of video is not enough on TikTok. Different hook families, different ways of telling it — until we find the winner.
The above are examples of the hook families we produce. The figures are taken from the accounts we manage.
Careful
Advertising on TikTok is not the same as Instagram.
Uploading the video that worked on Instagram straight to TikTok is the most common — and most expensive — mistake we see.
- 01
Polished video loses
A TikTok user spots an ad in a second and scrolls past. The ad that does not look like an ad is the one that wins.
Instagram
Studio shoot, edited, brand colours
TikTok
Shot on a phone, raw, real
- 02
Creative lifespan is a third
Which is why four creatives a month cannot mathematically sustain TikTok. We produce 10-12 a week.
Instagram
A creative lives 6-8 weeks
TikTok
A creative lives 2-3 weeks
- 03
You test creative, not audiences
The TikTok algorithm finds the right person itself — as long as you give it enough different creative to work with.
Instagram
Narrow audiences, many ad sets
TikTok
Broad targeting, many creatives
Method
Produce fast, kill fast, scale fast.
- 01
Hook production
Days 1-5
We study the first three seconds of the most-watched organic videos in your industry. The opening patterns are grouped into families, and for each family we write a hook adapted to your product.
- 02
UGC creative
Days 5-12
Videos shot on a phone with minimal editing. No studio, no lighting rig, no filters. Content that looks like a real user — because that is what works on TikTok.
- 03
Fast testing
Weekly cycle
A new batch goes live every Monday. By Thursday, anything that cannot hold the first three seconds is switched off. No emotional decisions — miss the threshold and it goes.
- 04
Scale the winner
Ongoing
We build 6-8 variations around the standout video: different opening, different music, different ending. Budget rises step by step.
Scope
What is included?
- TikTok Ads Manager account setup / audit
- TikTok Pixel and Events API setup
- 10-12 vertical (9:16) video creatives produced per week
- Hook library and script writing
- UGC content production and talent coordination
- Spark Ads setup (turning organic content into ads)
- Campaign build and weekly optimisation
- TikTok Shop integration (where applicable)
- Monthly performance report
- WhatsApp support line
Not included
- The ad budget (it goes straight from your own card to the platform)
- Celebrity / mega-influencer collaboration fees
References
What happened on TikTok?
Being visible online mattered to us, but we did not know how to get there. We picked up real momentum on social media and advertising. Many more people started discovering our venue.
[BRAND NAME]Restaurant / Venue
Questions
About TikTok advertising
If you cannot find the answer here, message us on WhatsApp.
Is our product right for TikTok?
TikTok's user base is older than people assume — 25-44 is the fastest growing group. Any product that can be shown visually and explained in 15 seconds is a fit. If you are not sure, we run the competitor analysis for free.Do we have to appear in the videos ourselves?
No. We work with UGC creators. That said, when the brand owner does appear — especially in service businesses — performance is usually higher.Can we use these for Instagram Reels too?
Yes, the videos we produce are tested on Reels as well. In fact we see it often: UGC videos made for TikTok end up among the best performers on Meta too.What is the minimum budget?
We recommend an ad budget of ₺25,000 a month. On TikTok creative variety matters more than budget, but you still need enough impressions to test with.How long until we see results?
The first two weeks are learning and elimination. The winning creative usually emerges between weeks 4 and 6. After that it is scaling.
Let's find your first winning video on TikTok.
We analyse the most-watched content in your industry and put together a hook list specifically for you. Free.
- Reply within 48 hours
- No commitment
- Your ad budget stays with you