Google Ads
Someone is already searching for your product. Do not hand them to a competitor.
On social media you try to convince people. On Google you meet people who are already convinced. The difference shows up in the conversion rate.
Why Google
A cold audience, or one that is searching?
Same product, same budget, same landing page. The only difference: what the person is doing at that moment. Drag to see the gap.
0%
average conversion rate
0%
average conversion rate
Cold audience on social
The person is scrolling a feed. They are not looking for your product — they may not know they need it.
Audience searching on Google
The person typed the product name and searched. They are at the decision stage, looking for a seller.
4.9x
Someone who searches converts into a customer roughly 4.9 times more often than someone scrolling a social feed.
The reason is simple: one is looking for your product, the other is looking at a friend's holiday photos. That is Google's advantage — the person you would have to convince is already convinced.
These are e-commerce averages from the accounts we manage. They vary by industry and price range.
Calculate
Would Google Ads work for you?
Enter three numbers and let's look at the estimated monthly picture together. This calculation also explains the logic of Google Ads.
- Clicks per month
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- Orders per month
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- Estimated monthly revenue
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- ROAS
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- Cost per order
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This is an estimate, not a guarantee. The real result depends on your industry, the competition, your price point and the quality of your website.
Method
Four boring steps that work.
- 01
Keyword research
Days 1-4
We find out what customers actually type. Not industry jargon — the real sentences people put into Google. We split them into three groups by intent: researching, comparing, ready to buy.
- 02
Campaign build
Days 4-8
Each intent group becomes its own campaign, with budget weighted towards purchase intent. Ad copy matches the search term exactly — Google rewards that with a better quality score, and your cost per click falls.
- 03
Negative keyword cleanup
Ongoing
Every week we read the search terms report. Searches that never make money — free, what is, jobs, complaints — go on the negative list. In the accounts we audit this recovers around 30% of the budget.
- 04
Bid optimisation
Week 3+
Once enough conversion data has built up we move to smart bidding. Bids are adjusted by hour, day, device and location. They rise where there is profit and are cut back where there is not.
Scope
What is included?
- Google Ads account setup / audit
- Keyword research and intent map
- Search, Shopping and Performance Max campaigns
- Google Merchant Center product feed setup
- Ad copywriting and variation testing
- Negative keyword management (weekly)
- Conversion tracking and GA4 connection
- Remarketing and YouTube campaigns
- Landing page conversion recommendations
- Monthly performance report
Not included
- The ad budget (it goes straight from your own card to Google)
- Landing page development (covered by the Websites service)
References
What changed on search?
For a long time we tried to run the digital side ourselves. After we started working with The Metafy we saw a big change in the ad strategy. Our appointment requests went up noticeably.
[BRAND NAME]Services / Appointments
Questions
About Google Ads
If you cannot find the answer here, message us on WhatsApp.
Google Ads or Meta — which should we start with?
If people are searching for your product, Google. If it is something they do not know about or have not realised they need, Meta. If you are not sure, we look at search volume — that is free.Our cost per click is very high. Can it come down?
Usually yes. The biggest factor in cost per click is quality score: how well the ad copy, the keyword and the landing page line up. Align all three and in most accounts the cost drops by 25-40%.Should we be using Performance Max?
If you have a lot of products and existing conversion data, yes — it is powerful. But launching it as the first campaign in a new account means losing control. We collect data with Search first, then move across.What is the minimum budget?
₺25,000 a month and above is healthy. Smart bidding does not work on Google until data has built up; on a small budget the system stays stuck in the learning phase.We already have an account — will you rebuild it from scratch?
No. The historical data in your account is valuable and we want to keep it. We rebuild the structure but carry over the account and its learning history.
Let's see how much of your budget is going to waste.
We review your search terms report and send you a list of the keywords that never make money. Free, no commitment.
- Reply within 48 hours
- No commitment
- Your ad budget stays with you