Blog
Written from the field.
Every article here came out of something that actually happened in an account we manage. No copy-paste SEO filler.
FeaturedMeta Ads
The 5 most expensive mistakes in Meta advertising
Almost every account we audit turns up the same five mistakes. All five are fixable, and all five are losing money.
14 July 20265 min read
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- Creative
The anatomy of good creative: the first 2 seconds
The fate of your ad is decided in the first two seconds. This article covers what has to happen in those seconds, and the structure winning creatives share.
11 August 20265 min read - Google Ads
About 30% of your Google Ads budget is probably wasted
In accounts where nobody reads the search terms report, a third of the budget flows to searches that never make money. This article explains how to get it back.
28 July 20265 min read
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