Meta Ads
If your Meta ads are burning money, the platform is not the problem.
Instagram and Facebook are still the cheapest source of customers in Turkey. The problem is not the channel; it is the targeting, the creative and the measurement. We fix all three.
Where you are losing it
Budget leaks in three places.
We have audited dozens of accounts. The loss is almost always in one of these three.
- 01
Wrong targeting
Narrowing the audience feels safe but it blinds Meta's algorithm. In a narrow audience costs rise, the same person sees the ad again and again, and frequency balloons. The result: you pay money to annoy the same people.
Frequency above 4, CPM rising every month
- 02
Weak creative
Roughly 70% of performance on Meta comes down to the creative. Writing a discount over a product photo is not creative. No video that fails to stop the scroll in the first two seconds will win, whatever budget sits behind it.
Same images running for 3 months, CTR falling
- 03
Broken measurement
If the pixel and the Conversions API count the same sale twice, the dashboard shows you double reality. Every decision made on the wrong number — raising budget, pausing a campaign — turns out wrong.
Meta dashboard does not match your e-commerce numbers
Calculate
How much are you losing each month?
Enter your monthly ad budget. We will show you an estimate based on the average waste rate we find in the accounts we audit.
Estimated amount lost to poor management
0₺
Annual total
0₺
This estimate is based on the average waste rate (38%) we have found in accounts audited over the last 24 months. The real figure for your account comes out of the free audit.
Method
Four steps. No surprises.
- 01
Account audit
Days 1-3
All the data from the last 12 months is pulled out. Measurement errors, double counting, dead campaigns and frequency problems are listed one by one. You get the findings in writing — and they are yours to keep even if we never work together.
- 02
Creative production
Days 3-10
The first batch is 12-16 creatives. Different hooks, different formats, different messages. The goal is not to find the single best one — it is to find which family the winner lives in.
- 03
Test matrix
Weeks 2-5
Audience × creative × message combinations are tested in a controlled way. Every week the losers are switched off and budget moves to the winners. Data decides, not opinion.
- 04
Scaling
Week 5+
Once the winning creative is found, budget rises step by step and variations are built around it. Sudden budget jumps break the learning phase — we climb in increments of 20-30%.
Real dashboard
The first 90 days after the audit.
Same brand, same product, same budget. The only thing that changed: how the account was managed.
Scope
What is included?
- Ad account and Business Manager setup / audit
- Pixel and Conversions API setup, double-counting cleanup
- Building the campaign, ad set and ad structure
- 12-16 creatives produced per month (static + video)
- Ad copywriting and copy variations
- Weekly optimisation and budget management
- Retargeting setups
- Catalogue and Advantage+ campaign management
- Monthly performance report — in plain language
- WhatsApp support line
Not included
- The ad budget (it goes straight from your own card to the platform)
- Professional video shoots (available as an add-on)
References
What changed on Meta?
We had worked with a few agencies before, but most of them never gave us the same attention. After we started with The Metafy we felt a real difference, especially on the advertising side. They were easy to talk to throughout and explained clearly what they were doing. Our ad performance improved visibly.
[BRAND NAME]E-commerce We were looking for professional support to make our brand look stronger online. The fact that they ran everything to a plan, and transparently, mattered a lot to us. In a short time both our brand awareness and our online sales increased.
[BRAND NAME]E-commerce
Questions
About Meta advertising
If you cannot find the answer here, message us on WhatsApp — we reply within the hour.
Will you be managing our ad budget?
No. The ad account is opened in your name and the payment card is your card. We only manage the account. Your money never passes through us.How long until we see results?
In the first 7 days the numbers become clear as the measurement errors are fixed. A meaningful shift in performance usually shows between weeks 3 and 6 — because that is how long it takes for the winning creative to emerge.Is there a minimum ad budget?
We recommend ₺30,000 a month and above. Below that there is not enough data to test with, so optimisation turns into guesswork. If your budget is lower, we will say so honestly.Do you produce the creative?
Yes. Statics, videos and ad copy are all on us. We use your product photography and any existing footage; if more is needed we put together a shoot plan.Can we try you without leaving our current agency?
You do not have to leave anything for a free account audit. You decide after you have read the report. The report is yours — you can use it even if you never work with us.
Let us audit your ad account for free.
Within 48 hours we send a written report showing where the money is leaking. We ask for no commitment in return.
- Reply within 48 hours
- No commitment
- Your ad budget stays with you