Process
The first 7 days decide how the whole thing goes.
Most agencies spend the first month getting to know you. We planned the first week day by day. Below you can see what we do when, and what we hand over to you.
- 01
Day 01
Kick-off and access
We have a 45-minute call: product, target audience, profit margin, past attempts. Then access is granted to the ad account, analytics and, if you have one, the e-commerce dashboard. This is not a sales call — the contract is already signed.
Delivered to you
- Goals and success criteria document
- Access checklist
What we need from you:45 minutes and dashboard access
- 02
Day 02
Account audit
We pull all the data from the last 12 months. Dead campaigns, double counting, frequency problems, wasted search terms — every item listed one by one. This is the day we spend the most time on.
Delivered to you
- Written audit report
- The waste we identified, itemised
What we need from you:Nothing
- 03
Day 03
Fixing measurement
The pixel, Conversions API and conversion events are all reworked. Double counting is switched off and de-duplication by order ID is set up. Without this step everything else rests on guesswork.
Delivered to you
- Measurement setup that actually works
- Your true baseline figures
What we need from you:Website access (15 min with your developer, if you have one)
- 04
Day 04
Strategy and creative direction
The audit findings turn into a plan: which platform, which campaign structure, which creative families. Creative concepts are put to you for approval. A concept you do not like never goes into production.
Delivered to you
- 90-day roadmap
- Creative concept presentation
What we need from you:Concept approval (30 min)
- 05
Day 05
Creative production
Approved concepts go into production. The first batch is 12-16 creatives: different hooks, different formats, different messages. Each one is produced in 1:1, 4:5 and 9:16.
Delivered to you
- 12-16 creatives
- 3 copy variations for each creative
What we need from you:Product images and brand files
- 06
Day 06
Campaign build
The account structure is built from scratch: campaigns, audiences, budget split, negative lists. Everything is made ready to launch and checked one last time.
Delivered to you
- Launch-ready campaign structure
- Budget allocation plan
What we need from you:Adding your payment card to the account
- 07
Day 07
Launch
The campaigns go live. We watch the first 24 hours closely: delivery issues, ad rejections, measurement verification. That evening we send you a summary of day one.
Delivered to you
- Live campaigns
- Day one summary
- Live reporting link
What we need from you:Nothing — time to watch
After that
What happens after day 7?
Weeks 2-5 — Testing
Creatives and audiences are tested in a controlled way. Every week the losers are switched off and budget moves to the winners. Numbers fluctuate in this period; that is normal.
Week 5+ — Scaling
Once the winning creative is clear, budget increases step by step and variations are built around it. Sudden jumps break the learning phase, so we climb in increments of 20-30%.
Ongoing — Refreshing
Even a winning creative tires eventually. Frequency and click-through rate are monitored, and the replacement is ready before the decline starts.
References
What the brands we work with say
We had worked with a few agencies before, but most of them never gave us the same attention. After we started with The Metafy we felt a real difference, especially on the advertising side. They were easy to talk to throughout and explained clearly what they were doing. Our ad performance improved visibly.
[BRAND NAME]E-commerce The digital side was complicated for us and we did not know where to start. The Metafy team ran the process in a very simple, understandable way. After the website was rebuilt and the ads went live, more clients started reaching out to us.
[BRAND NAME]Clinic / Healthcare We hesitated at first, because we had tried before and got nowhere. With The Metafy we felt the difference on the advertising and creative side in particular. Both our sales and our brand visibility have grown considerably.
[BRAND NAME]Retail For a long time we tried to run the digital side ourselves. After we started working with The Metafy we saw a big change in the ad strategy. Our appointment requests went up noticeably.
[BRAND NAME]Services / Appointments Being visible online mattered to us, but we did not know how to get there. We picked up real momentum on social media and advertising. Many more people started discovering our venue.
[BRAND NAME]Restaurant / Venue We were looking for professional support to make our brand look stronger online. The fact that they ran everything to a plan, and transparently, mattered a lot to us. In a short time both our brand awareness and our online sales increased.
[BRAND NAME]E-commerce
Let's start the first 7 days together.
No commitment beforehand. We audit your ad account for free and send a written report within 48 hours.
- Reply within 48 hours
- No commitment
- Your ad budget stays with you