Creative Production
Ads do not rescue ads. Creative does.
Same budget, same audience, same platform. The performance gap between two different images is often threefold. The difference is the creative.
Portfolio
From the work we have produced
Different industries, different formats. What they share: every one was designed for performance, not for awards.
Why it matters
What does good creative do?
Creative is not about looking nice. It changes your costs directly.
+180%
Click-through rate (CTR)
An opening that stops people doubles or triples the click-through rate on the same audience.
-42%
Cost per thousand impressions (CPM)
Platforms reward content people engage with. Good creative makes your advertising cheaper.
-35%
Customer acquisition cost
More clicks, cheaper impressions. Put the two together and the cost per customer falls.
3.1x
Gap between best and worst creative
The typical performance spread between two creatives in the same campaign.
These figures are the average changes measured after a creative refresh in the accounts we manage.
Process
Production in four steps.
- 01
Research
Days 1-3
We look at the competitor ads that have been running the longest — an ad that stays live for a long time is an ad that makes money. And we pull real sentences out of your customer reviews.
- 02
Concept
Days 3-6
For each creative family we set the hook, the message and the visual direction, then put it to you for approval. A concept you do not like never goes into production.
- 03
Shoot / design
Days 6-14
Statics are designed, videos are shot and edited. Each one is prepared in every format: 1:1, 4:5, 9:16.
- 04
Variations
Ongoing
Variations are built around the winning creative: different headline, different first frame, different ending. That is how a winner stays alive longer.
Monthly package
What do we deliver each month?
- 12piecesStatic imagesPrepared in 1:1, 4:5 and 9:16
- 6piecesVideo creatives15-30 seconds, vertical, subtitled
- 4piecesUGC videosReal-user format, creator fee included
- ∞Ad copy3 different copy variations for every creative
14,900₺/ month
Creative production is already included in the ad management packages. This package is for brands running their own advertising.
Get a Free AuditMonthly contract. Leave in any month you like.
References
What happened when the creative changed?
We hesitated at first, because we had tried before and got nowhere. With The Metafy we felt the difference on the advertising and creative side in particular. Both our sales and our brand visibility have grown considerably.
[BRAND NAME]Retail
Questions
About creative production
If you cannot find the answer here, message us on WhatsApp.
What if we do not have product photography?
We put together a shoot plan. Simple products do not need a studio — a phone shot in controlled light often performs better anyway. For complex products, a professional shoot is priced separately.How many rounds of revisions do we get?
Unlimited at the concept stage — because stopping there is cheap. After production you get two rounds of revisions per creative.Do the creatives belong to us?
Yes, you own the usage rights to everything produced. If you ask for the source files, we hand those over too.Do you find the UGC creators?
Yes. We select creators who suit your product and audience, brief them and coordinate the shoot. Creator fees are included in the package price.Can we take creative only, without ad management?
Yes — that is exactly what this package is for. If you or another agency run the advertising, we just produce the creative.
Let us review your current creative for free.
We look at the ads you are running and send you, in writing, what is not stopping people and why.
- Reply within 48 hours
- No commitment
- Your ad budget stays with you